Check a mortgage ad before you post it
Paste a social post, email or ad. It checks for Regulation Z triggering terms, a rate stated without an APR, a missing NMLS ID, and wording regulators look for. Results are instant, and your text never leaves your browser.
Nothing you paste is sent or stored.
For brokerages: a review log for every post
Coming soon for teams of 2 to 20 loan officers. Every post your team checks is saved with a date, the findings, and who reviewed it, so you have a record when an examiner asks how you review advertising. Planned price is $99 a month per company.
What it checks
- Rate without an APR. If an ad states a rate, Regulation Z requires it as an annual percentage rate, using that term (12 CFR 1026.24(c)).
- Triggering terms. A down payment amount or percentage, a number of payments or repayment period (even "30 year mortgage"), a payment amount, or a finance charge such as points. Any of these requires the down payment, the full repayment terms and the APR in the same ad (12 CFR 1026.24(d)).
- NMLS ID. State regulators generally require the originator's and company's NMLS unique identifier in advertising, including social media.
- Risky wording. Guaranteed approval, "everyone qualifies", unsupported "lowest rates", misuse of "fixed", government endorsement language, "counselor", debt elimination claims and "no closing costs" (12 CFR 1026.24(i) and the MAP Rule, 12 CFR 1014).
What it does not do
It reads text only, so it cannot judge how prominent your APR is in an image or video. It covers closed end mortgage ads, not HELOC ads, which follow 12 CFR 1026.16. State advertising rules vary, and your company's own compliance policy may be stricter.